Reply To: 6. Strategize Your Marketing & Funding

  • Oscar Regen Tribe 🔺

    Organizer
    June 2, 2023 at 2:12 am

    3. Storytell the value of your project well

    Treat your community as a brand!

    The Community as a Transformational Guide

    (The Hero Circle from Seeds of Tao’s Regenerative Entrepreneurship Models)

    Who: Who are our target audience/ideal community members? Who are our target investors? Build archetypes of our heroes.

    Why: Why are we building this community?

    How: How are we building this community in a unique way? How have we succeeded/failed and how can we share our authentically?

    What: What are we actually doing? What is our process for achieving results? What do we offer for people to get involved?

    The Community Member/Investor as a Hero

    *tailor your messaging to your different community members/investors

    Who:

    Philosophical:

    Internal:

    External:

    Build your funnels

    Awareness

    Interest

    Consideration

    Decision

    Referrals

    Storytelling:

    Marketing Materials

    Marketing Techniques

    **examples of successful storytelling (livetheoffgriddream.com)

    Resources:

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