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Community Alchemy – get support for your Regenerative Neighborhood
Welcome all! This is the place to share about your Regenerative Neighborhood, find resources, and get... View more
6. Strategize Your Marketing & Funding
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6. Strategize Your Marketing & Funding
Now it is time to take your dreams and turn them into tangible next steps. This section will help you plan your community phases and put a number to what it will take financially to get you through each phase. Identify your funding sources and strategies for attracting investors, purchasing land and putting your business plan into action. Establish a realistic timeline, make decisions about how to reward investors, and incorporate sweat equity.
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Simplified Process
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Find out how much it will cost to build and maintain the community
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Select preferred strategies to raise capital
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Storytell the value of your project well
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Have systems in place to track and award ROI
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1. Find out how much it will cost to build the community
The first step in planning your marketing and funding strategy is to assess the expected cost of building and maintaining your project. This will be broken down into the following frameworks:
Collective Investment Capital – Expected Building Costs = Personal Costs
(total investment) (physical infrastructure) (time, labor, funds)
Expected Income – Personal Costs = Return of Investment (ROI)
(community revenue) (optional) (to community or investor)
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List out each structure/expense & price quote what it would cost to build them
Materials
Labor
Maintenance
Service providers (consultants, surveyors, installations)
Legal / Permits
One-pager
Identify roles and paid labor positions (planned salaries)
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I.e. Essential positions like cooking/cleaning/maintenance
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Resources:
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New Earth Development’s P&L template
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Business model template
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Lean model business canvas
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One-pager examples
Income model ideas
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2. Select preferred strategies to raise capital
Initial Funding/Startup Capital
For individual/community businesses
Community expenses (building and maintenance)
FUNding:
Community-based Grants
Investors
What’s required
Sweat Equity
Tokens
NFTs – inspired from TDF guide about using NFTs to represent a plot of land, or TDF’s way of using traditional fungible tokens
How existing communities funded their acquisition of land/infrastructure* Inspired by the TDF guide
Resources:
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“How we’re using NFTs to plant trees at the Smart Village” Future Thinkers podcast episode
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Future Thinkers slide deck
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3. Storytell the value of your project well
Treat your community as a brand!
The Community as a Transformational Guide
(The Hero Circle from Seeds of Tao’s Regenerative Entrepreneurship Models)
Who: Who are our target audience/ideal community members? Who are our target investors? Build archetypes of our heroes.
Why: Why are we building this community?
How: How are we building this community in a unique way? How have we succeeded/failed and how can we share our authentically?
What: What are we actually doing? What is our process for achieving results? What do we offer for people to get involved?
The Community Member/Investor as a Hero
*tailor your messaging to your different community members/investors
Who:
Philosophical:
Internal:
External:
Build your funnels
Awareness
Interest
Consideration
Decision
Referrals
Storytelling:
Marketing Materials
Marketing Techniques
**examples of successful storytelling (livetheoffgriddream.com)
Resources:
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Seeds of Tao StorySeed Course
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Example slide decks
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4. Have systems in place to track and award ROI
Exit Strategy:
For investors
Put your project in a land trust
Resources:
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“Slicing Pie” Mike Moyer
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