6. Strategize Your Marketing & Funding

  • Oscar Regen Tribe ๐Ÿ”บ

    Organizer
    June 2, 2023 at 2:11 am

    Simplified Process

    1. Find out how much it will cost to build and maintain the community

    2. Select preferred strategies to raise capital

    3. Storytell the value of your project well

    4. Have systems in place to track and award ROI

  • Oscar Regen Tribe ๐Ÿ”บ

    Organizer
    June 2, 2023 at 2:11 am

    1. Find out how much it will cost to build the community

    The first step in planning your marketing and funding strategy is to assess the expected cost of building and maintaining your project. This will be broken down into the following frameworks:

    Collective Investment Capital Expected Building Costs = Personal Costs

    (total investment) (physical infrastructure) (time, labor, funds)

    Expected Income Personal Costs = Return of Investment (ROI)

    (community revenue) (optional) (to community or investor)

  • Oscar Regen Tribe ๐Ÿ”บ

    Organizer
    June 2, 2023 at 2:11 am

    List out each structure/expense & price quote what it would cost to build them

    Materials

    Labor

    Maintenance

    Service providers (consultants, surveyors, installations)

    Legal / Permits

    One-pager

    Identify roles and paid labor positions (planned salaries)

    • I.e. Essential positions like cooking/cleaning/maintenance

  • Oscar Regen Tribe ๐Ÿ”บ

    Organizer
    June 2, 2023 at 2:12 am

    Resources:

    • New Earth Developmentโ€™s P&L template

    • Business model template

    • Lean model business canvas

    • One-pager examples

    Income model ideas

  • Oscar Regen Tribe ๐Ÿ”บ

    Organizer
    June 2, 2023 at 2:12 am

    2. Select preferred strategies to raise capital

    Initial Funding/Startup Capital

    For individual/community businesses

    Community expenses (building and maintenance)

    FUNding:

    Community-based Grants

    Investors

    Whatโ€™s required

    Sweat Equity

    Tokens

    NFTs โ€“ inspired from TDF guide about using NFTs to represent a plot of land, or TDFโ€™s way of using traditional fungible tokens

    How existing communities funded their acquisition of land/infrastructure* Inspired by the TDF guide

    Resources:

  • Oscar Regen Tribe ๐Ÿ”บ

    Organizer
    June 2, 2023 at 2:12 am

    3. Storytell the value of your project well

    Treat your community as a brand!

    The Community as a Transformational Guide

    (The Hero Circle from Seeds of Taoโ€™s Regenerative Entrepreneurship Models)

    Who: Who are our target audience/ideal community members? Who are our target investors? Build archetypes of our heroes.

    Why: Why are we building this community?

    How: How are we building this community in a unique way? How have we succeeded/failed and how can we share our authentically?

    What: What are we actually doing? What is our process for achieving results? What do we offer for people to get involved?

    The Community Member/Investor as a Hero

    *tailor your messaging to your different community members/investors

    Who:

    Philosophical:

    Internal:

    External:

    Build your funnels

    Awareness

    Interest

    Consideration

    Decision

    Referrals

    Storytelling:

    Marketing Materials

    Marketing Techniques

    **examples of successful storytelling (livetheoffgriddream.com)

    Resources:

  • Oscar Regen Tribe ๐Ÿ”บ

    Organizer
    June 2, 2023 at 2:13 am

    4. Have systems in place to track and award ROI

    Exit Strategy:

    For investors

    Put your project in a land trust

    Resources:

    • โ€œSlicing Pieโ€ Mike Moyer

Welcome to the tribe of tribes